Case Study

140

Hours saved a month

7

Staff members
no longer manually
reporting

6

Data sources
consolidated

Avater

Business intelligence was traditionally the domain of econometricians and data analysts, Autographic Insight opened doors to analysis that otherwise were either too time-intensive or near impossible to achieve. An international team of channel specialists now have faster, easier access to campaign performance to better manage the business and drive incremental return on investment. That knowledge is invaluable in an aggressively competitive market like programmatic and auction buying. Without a doubt using Autographic Insight gives us and our clients a competitive edge.

OSCAR ROMERO
HEAD OF BIDDABLE MEDIA
STARCOM MEDIAVEST GROUP

The Challenge

SMG have an international client operating in 13 countries, each requiring it’s own weekly report. Due to independent budgets, each country only received a report regarding their specific data and utilising a complex internal cost allocation formula. Compiling these reports from multiple data sources was a huge drain on resources with 7 staff each spending 5 hours a week on the task. SMG challenged us to create a web based visual report with the ability to restrict access levels and incorporate the internal cost allocation formula.

THE SOLUTION

We created a completely bespoke ecosystem for SMG and their client; allowing multiple user types to be created with varying access, target upload feature and options to set exchange rates. Our automated, visual report incorporated the complex internal formula and updated every morning - delivering insight at a frequency that SMG could not offer manually.

THE OUTCOME

Following implementation, resource required for the report process was reduced from 5 staff to 1 and the remaining member of staff responsible spent just 1 hour a week adding their insight to the report - a total of 34 man hours saved per week. Improved client access to data also significantly reduced ad-hoc requests and allowed SMG staff to focus on optimising campaigns

Case Study

60

Hours saved a month

5

Account managers
no longer manually
reporting

15

Client reports
now automated

Avater

There are so many good things about Autographic Insight, but the best of them is the product itself.

With a level of flexibility that is hard to surpass, they deliver a level of reporting detail that is unbeatable. With customised reports built to each of our clients’ specifications, they provide a stunning level of clarity and detail, with unique designs that makes otherwise mundane data stand-out and easy to digest.

Using Autographic Insight has made our work far more efficient, saving time and enabling us to concentrate on making decisions based on data, rather than making decisions about how to present our data

ANTHONY CLEMENTS
UK COUNTRY MANAGER
AFFILIATE WINDOW

The Challenge

We were asked to overhaul the reporting process for 3 Affiliate Window account managers who spent 15 hours every monday creating static excel reports for an e-commerce retailer with 15 brands.

THE SOLUTION

We created a fully bespoke web based reporting platform which updates every 24 hours automatically; delivering insight on demand. Our unique approach maximised understanding and incorporated custom metrics previously unobtainable.

THE OUTCOME

Time spent compiling reports reduced to nothing allowing the account managers to take meaningful action based on the heightened level of insight. An inviting front end with informative and interactive visuals highlighted the success of the campaigns and delivered a unique value add that ensured the clients long term commitment.

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102 Crawford street
London W1H 2HL
info@autographicinsight.com
tel + 44 (0) 207 205 2268